alissa lea hudson

Role: Executive Producer

Supporting content strategy, creative and production for The Climate Pledge, working across media formats and channels to drive awareness, education and engagement.

Client: The Climate Pledge, Amazon |. Agency: Dystnct Media | Year: 2023

My Role: Executive Producer

Nike brought together a collective of powerful, iconic women to celebrate all forms of movement. Partnering with stylist Gabriella Karefa Johnson, photography by Renell Medrano, Charlie McHarg and Maya @stolenbesos.

Client: Nike Women |. Production by No Problemos. |. Year: 2023

My Role: Executive Producer, Creative Lead, Content Strategy

While driving REI’s organic video content strategy, my team launched a character driven series, Miranda in the Wild, that continued for 3 years and published over 80 full length episodes, expanded to short form social and on-domain to drive direct conversion. The series connected brand messaging and expertise while directly supporting commerce.

Produced internally at REI, directed by Rainer Golden and Miranda Webster |. Years: 2020 - 2023

My Role: Executive Producer, Creative Lead, Content Strategy

The intersection of the outdoors and food is fundamental. Maria Hines is a James Beard Award-winner for Best Chef Northwest, her commitment to seasonal, local and certified organic is unwavering. This series focused on Maria’s passion and the intersection of outdoor recreation, nourishing local food and understanding the deeper ecosystem of our food systems and food security.

Produced internally at REI, directed by Jason Lohr Johnson |. Years: 2022 -2023

My Role: Executive Producer, Creative Lead, Content Strategy

The goal of this video series was to create a way to incorporate expertise in fitness brands into x-channel marketing, allowing them to reach a wider audience and bring more people into the world of yoga. Elena Cheung is a Seattle-based movement specialist and yoga teacher whose clients range from professional and high-performance athletes to individuals looking to move and feel better in their bodies. As a certified Yoga Medicine Therapeutic Specialist, she delights in digging into the intricacies of anatomy and teaching others to find joy in their own movement by supporting self-inquiry and autonomy.

Production by Curator Pictures, Directed by June Zandona. |. Year: 2022

My Role: Executive Producer, Creative Lead, Content Strategy

The objective of this series was to cultivate cycling expertise and foster member engagement by utilizing a personal exploration approach to break down barriers, share expert knowledge on gear and equipment, and establish a loyal community of cycling enthusiasts. Kevin Frias is an avid cyclist, Bikepacker and content creator who lives in Minneapolis, Minnesota.  Kevin spends a great deal of his time getting out on two wheels, exploring, pushing his own limits, and making it easier for others to do the same. In his words, "My name is Kevin and I am passionate about sharing the outdoors with others! Currently, I execute that by going on adventures and sharing it on Instagram (@kevdoesinsta) and Youtube (KevDoes). I want to energize people, especially people of color, to get outside and live their best life. I was born in the Bronx, NY and never knew about the life-changing force that you get from being outside so now I want to share that with everyone, and make the face of the outdoors a few shades darker."

Produced internally at REI, directed by Jason Lohr Johnson and Kevin Frias. |. Year: 2022-2023

My Role: Executive Producer, Creative Lead, Content Strategy

High volume educational, social first video series developed to drive consitency and frequency of video content on owned platforms with high SEO input. Scalable, cost effective. Cute.

Produced internally at REI by me and my Dad (he’s a scientist and did the research) |. Years: 2018-2019 (early days of Meta prioritizing video)

Product Storytelling and Innovation

While leading the Global Brand Design Studio at Nike for Global Football, I was able to work with top motion and creative design agencies including Village Green, Golden, I Love Dust, Onformative, Man vs Machine, Weiden and Kennedy, Intro and photographers including Tim Saccenti and Rankin.